HUBUNGAN KUALITAS PELAYANAN ADMINISTRASI AKADEMIK DENGAN KEPUASAN MAHASISWA MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA

Abstract

ABSTRACT
This study was to determine the academic administrative services at MM FEB UGM seen from the dimensions of tangibles, reliability, responsiveness, assurance and empathy. How to expectations, perceptions, and satisfaction of MM FEB UGM students with the services provided by that section, as well as to know is there a relationship between the quality of academic administrative services to the satisfaction of MM FEB UGM students.
The results showed that the elements of the services provided by the academic administration is very important for 4:58. The response to the perceived service performance is good that is equal to 4:10. The level of student satisfaction is at 3:53, which means students are satisfied with the services provided by the academic administration.
From the analysis has been done, figures obtained correlation coefficient of rs = 0.553, meaning there is a very strong and positive relationship between the quality of service parts for Academic Administration at MM FEB UGM student satisfaction.
Keywords: academic administration, tangibles, reliability, responsiveness, assurance,
empathy.