PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MESIN ABSENSI FINGERSPOT

Laviano Lingling Sutikno, Yudi Murdo, Arief Budi Pratomo

Abstract


Abstract

This study aims to examine and analyze the effect of product quality, price, and promotion of consumer purchasing decisions in purchasing Fingerspot absence machine in the city of Yogyakarta.
This research uses questionnaire data collection method. While the data analysis used in this research is quantitative analysis method that is with the measurement method in the form of numbers as an analysis tool. This study aims to determine the effect of partial and simultaneous Product quality, Price, and Promotion of purchasing decision fingerspot absence machine.
The result of the research shows that: (1) there is a positive effect of Product Quality to Fingerspot product purchase decision; (2) there is a positive effect of price on Fingerspot product purchase decision; (3) there is influence of Promotion to Fingerspot product purchase decision; and (4) there is influence of Product Quality, Price, and Promotion to Fingerspot product purchase decision. Product Quality, Price, and Promotion factor have influence 77,8% to decision of purchasing of product of fingerspot, while the rest 22,2% influenced by other variable not included in this research.

Keywords : product quality, price, promoting, purchasing desicion

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