PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MESIN ABSENSI FINGERSPOT
Abstract
This study aims to examine and analyze the effect of product quality, price, and promotion of consumer purchasing decisions in purchasing Fingerspot absence machine in the city of Yogyakarta.
This research uses questionnaire data collection method. While the data analysis used in this research is quantitative analysis method that is with the measurement method in the form of numbers as an analysis tool. This study aims to determine the effect of partial and simultaneous Product quality, Price, and Promotion of purchasing decision fingerspot absence machine.
The result of the research shows that: (1) there is a positive effect of Product Quality to Fingerspot product purchase decision; (2) there is a positive effect of price on Fingerspot product purchase decision; (3) there is influence of Promotion to Fingerspot product purchase decision; and (4) there is influence of Product Quality, Price, and Promotion to Fingerspot product purchase decision. Product Quality, Price, and Promotion factor have influence 77,8% to decision of purchasing of product of fingerspot, while the rest 22,2% influenced by other variable not included in this research.
Keywords : product quality, price, promoting, purchasing desicion
Full Text:
PDFReferences
REFERENSI
Kotler, P & Armstrong 2010.Principles of Maketing, thirteen edition.New Jersey Prentice-Hall,Inc.
Kotler Philip, Amstrong Gary. 2013.Prinsip-prinsip Pemasaran, Edisi ke- 12.Penerbit Erlangga.
Kotler, Philip dan Amstrong, Gary, (2014), Principles of Marketin, 12th Edition,Jilid 1 Terjemahan Bob Sabran Jakarta : Erlangga.
Kotler, Philip. Keller, K Lane, (2009). Manajemen Pemasaran. Edisi 13. Jilid 1 dan 2.Jakarta :Erlangga.
Kotler, Philip dan Armstrong, Gary. (2008). Prinsip – Prinsip Pemasaran. (Alih bahasa Bob Sabran). Jilid 1.Edisi keduabelas. Jakarta :Erlangga.
Kotler, Philip dan Armstrong, Gary. (2012). Principles of Marketing. New Jersey : Prentice Hall.
Kotler & Keller. 2012. Marketing Management, 14th,Person Education.
Kotler, Philip and Kevin Lane Keller,(2016):Marketing Management, 15thEdition New Jersey: Pearson Pretice Hall, Inc
Kotler dan Keller.(2007). Manajemen Pemasaran, Edisi 12, Jilid 1. Jakarta:PT.Indeks
Lupiyoadi, Rambat, (2013):Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.
Djaslim Saladin, 2008, Manajemen Pemasaran, Bandung; Linda Karya
Tjiptono,Fandy. (2008).Strategi Bisnis Pemasaran. Yogyakarta: Andi
Fandy Tjiptono, Ph.D ( 2015 ). Strategi pemasaran Edisi 4.Yogyakarta. Andi
Tjiptono, Fandy & Gregorius Chandra. (2012). Pemasaran strategik edisi2.Yogyakarta: Andi
Tjiptono, Fandy. 2010.Strategi Pemasaran, Andi, Yogyakarta.
Baedowi, Mohammad Maftuh., Eisha Lataruva (2012). Analisis pengaruh kualitas produk, kesesuain harga dan intensitas promosi terhadap keputusan pembelian konsumen pada merek rokok Djarum Super. Diponegoro Journal of Management, Vol. 1, No. 1, Hal 254-261.
Larosa,. 2011. “Analisis Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Warung-Warung Makan di Sekitar Simpang Lima Semarang)”. Skripsi. Semarang: Fakultas Ekonomi dan Bisnis, Universitas Diponegoro.
Davis, Ralp C dalam Hasan. (2002). Materi Teori Pengambilan Keputusan.Jakarta: Ghalia Indonesia.
Assauri, Sofjan. 2008.Manajemen Produksi dan Operasi. Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia. Jakarta.
Basu Swastha, Hani Handoko. 2011. Manajemen Pemasaran-Analisis Perilaku. Konsumen. Yogyakarta : BPFE.
Setiadi, Nugroho.(2010). Perilaku Konsumen : Perspektif Kontemporer pada Motif,Tujuan, dan Keingina Konsumen. Jakarta : Kencana Prenada Media.
Rambat, Lupiyoadi, dan A. Hamdani. 2006. Manajemen Pemasaran Jasa. Edisi Kedua. Jakarta; Salemba Empat.
Benyamin Molan,2005.Manajemen pemasaran.Bandung : Linda Karya
Sugiyono. 2014.Metode Penelitian Pendekatan Kuantitatif,Kualitatif Dan R&D.Bandung: Alfabeta.
Sugiyono. 2010, Metode Penelitian Kuantitatif Kualitatif dan R&D; Penerbit CV Alfabeta, Bandung.
Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung:Alfabeta.
Ghozali, imam. 2013.Aplikasi analisis dengan program.Spss.16 semarang: Badan Penerbit Universitas Diponogoro.
Ghozali, Imam. 2009. Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Keempat. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam. 2006. Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Keempat. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Keempat. Semarang: Badan Penerbit Universitas Diponegoro.
Guilford, J. P. (1956).Fundamental Statistics in Psychology and Education. New York: Mc Graw-Hill Book Co. Inc.
Usman, Husaini. 2011.Manajemen.Teori, Praktik, dan Riset Pendidikan.BumiAksara.Jakarta.
Gujarati, Damodar. 2006. Dasar-Dasar Ekonometrika.Jakarta: Erlangga.
Sudjana.2005. Metode Statistika Edisi ke-6. Bandung : Tarsito
DOI: http://dx.doi.org/10.59112/ekowir.v16i02.182
Refbacks
- There are currently no refbacks.
Developed by BAPSI UG