ANALISIS HUBUNGAN FAKTOR HARGA,PRODUK,DISTRIBUSI DENGAN TINGKAT KEPUASAN KONSUMEN TERHADAP SURAT KABAR KEDAULATAN RAKYAT DI KABUPATEN KULON PROGO YOGYAKARTA

Abstract

Research titled "Analysis of Relationship Factor Price, Product, Distribution of Consumer Satisfaction With Level People's Sovereignty Newspapers In Kulon Progo Regency of Yogyakarta" The analysis and calculation of Chi-Square that factor prices, products and distribution of a significant correlatio with customer satisfaction. It can be seen from the calculation of Chi-Square obtained that the count is greater than X2 X2 table, this means that Ho is rejected and Ha is accepted, it is a close relationship between the two because the closer the coefficient of contingency to contingency coefficient maximum.
Among the variables that were tested turned out the price factor most closely associated with consumer satisfaction Newspapers Sovereignty of the People in Kulon Progo. This can be addressed with contingency coefficient that comes closest to the maximum contingency
Keywords: Price, Product, Distribution and Satisfaction