ANALISIS MANAJEMEN STRATEGI PERUSAHAAN PADA PT. ADIRA FINANCE

Budi Sulistyo

Abstract


Abstract
Management strategy is an important component in the management of the company because through this management strategy a company plans tactics to be selected to be implemented and applied so that the company can excel in the business world. The purpose of this research is to analyze management strategy applied at PT. Adira Finance. Data collection method used is by literature study. This research uses descriptive analysis with SWOT analysis tool. The results showed that the strategy management conducted by PT. Adira Finance is right.

Key Word : Management Strategy, SWOT

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References


David, Fred. R. 2011. Strategic Management: Concept and Cases. Pearson , Prentice Hall, New York.

Rangkuti, Freddy, 2008. Analisis SWOT, Teknik Membedah Kasus Bisnis, Reorientasi Konsep Perencanaan Strategis untuk Menghadapi Abad 21. Penerbit PT. Gramedia Pustaka Utama. Jakarta.

Hunger, J David dan Thomas L Wheelen. 2003. Management Strategis.Terjemahan Julianto Agung. Edisi 2, Andi.Yogyakarta.

Laporan Tahunan Adira Finance. 2013. PT. Adira Finance, Jakarta.

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