FAKTOR YANG MEMPENGARUHI KINERJA PEMASARAN PADA UMKM DI KOTA DEPOK
Abstract
This research uses primary data, with a purposive sampling technique, a sample of 100 respondents. The sample in this research is MSMEs in the city of Depok wich have used social media and market place in their marketing. Research data wash tested using research instrument quality testing and hypothesis testing (t-test). The research results show that e-commerce, social media and innovation have an influence on marketing performance of MSMEs in Depok City
Keywords: E-commerce, social media, innovation, marketing performance
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DOI: http://dx.doi.org/10.59112/ekowir.v19i02.237
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