PENGARUH BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MEMBELI HAND PHONE

Aris Winarso, Yuri Murdo

Abstract


The purpose of this study to determine the effect of the marketing mix decisions to buy mobile phone. Analysis tool used is multiple regression models.
Keywords: marketing mix, decision-making, regression

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DOI: http://dx.doi.org/10.59112/ekowir.v8i17.43

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