ANALISIS SIKAP DAN PERILAKU PEDAGANG PASAR TRADISIONAL TERHADAP RENTENIR PERSEORANGAN DALAM USAHA MENDAPATKAN MODAL KERJA

Abstract

The study, entitled " Analysis of Attitudes and Behavior Against Traditional Market Traders Moneylenders Individuals In Obtaining Business Working Capital " The goal is to identify the characteristic elements of the traditional market traders attitudes and patterns of his work in determining the decision ¬ obtain working capital . In addition to the traditional market traders know the opinion of effort to get working capital and learn how tightly the ease of the procedure in obtaining working capital compared to the official moneylenders such as BRI , rural banks and other financial institutions . Subjects penelitaannya is a traditional market traders in the Sleman district of Yogyakarta Special Region . The sampling method used was non - probability sampling by convenience sampling ( Aaker and Day 1996) . In this study, 100 samples were taken . Method of data collection with a list of questions . While analysis tools used are Behavioural Intention Model ( Ajzen and Fishbein in Swastha , Basu Dh . 1992) .
Keywords : attitude of the traditional market traders ; ease , working capital , financial institutions